What is the champagne in Formula 1?. THE HISTORY BEHIND THE RITUAL OF VICTORY The jeroboam (3-litre bottle) is an iconic snapshot of sporting success known around the world. A jeroboam of Mumm joins the fastest drivers on the podiums of Formula 1®, as they share the outpourings of victory with their teams and supporters, a celebration that they share with you. The tradition of paying tribute to the winner of a Grand Prix with a bottle of champagne began in 1950. That year, Reims hosted the first ever French Grand Prix at the Gueux circuit overlooking the rolling Champagne countryside. It was only right that the winner received a bottle of champagne; even the spectators who flocked to the course would share a bottle over their picnics. So began the love story between the most demanding of wines and the most adventurous of races. The bottle was warm when the winner of the 1966 Le Mans 24-hour race, Jo Siffert, climbed onto the podium. The cork popped out unexpectedly with the pressure, spraying a fine shower over the delighted audience below. The following year Dan Gurney, winner of the same race, deliberately repeated Siffert’s gesture. It was swiftly adopted by all motor racing champions, with Formula 1® winners making this famous victory splash de rigueur in the world of motor racing. Maison Mumm’s reputation was already established. Indeed, it was the champagne of victory when Jackie Stewart received a magnum of Cordon Rouge on the podium at the Italian Grand Prix in Monza. Ascari’s dip in the Monaco marina; Senna and Prost’s legendary rivalry; Schumacher’s era of supremacy – each victory since that original ‘champagne moment’ has been marked with that same timeless ritual of celebration. G.H. MUMM Jeroboam's Journey - Vineyard To F1 Podium G.H.MUMM has been part of the most unique expression of victory on Formula 1® podiums around the world since 2000. The prestigious Champagne House shares the ...